Marketing Fundamentals

Leading Edge Learning

Estimated learner hours: 5 hours

Access time: 2 years

Credits: 5 SHRM PDCs

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Course Description

In this course, you will learn the core concepts of marketing that will help set your organization apart from the competition. Great marketing is based on sound, logical economics and psychological laws of human and organizational behavior. Marketing, when well executed, will make customers happier and companies more profitable.

This course is an easy-to-follow introduction to marketing, including marketing framework, the importance of research in decision making, segmentation, target marketing, positioning, and marketing metrics to gauge effectiveness.

Operations / Production Management

Leading Edge Learning

Estimated learner hours: 5 hours

Access time: 2 years

Credits: 5 SHRM PDCs

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Course Description

Synchronizing organizational efforts to produce and maintain the quality of goods and services is the essential function of the production or operations manager. In this course, you will learn about operations strategy, supply chain management, quality controls and systems, improving quality, and project management.

Organizational Behavior

Leading Edge Learning

Estimated learner hours: 5 hours

Access time: 2 years

Credits: 5 SHRM PDCs

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Course Description

Maximize employee satisfaction and effectiveness by understanding the dynamics of organizational behavior. Organizational behavior is the study of individuals and groups within an organizational context and the internal processes and practices that influence the effectiveness of individuals, teams, and organizations.

In this course, you will learn essential organizational behavior concepts related to employee competencies, organizational design, culture, and organizational change.

Quantitative Research Techniques and Statistics

Leading Edge Learning

Estimated learner hours: 5 hours

Access time: 2 years

Credits: 5 SHRM PDCs

[commerce Item=138]

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Course Description

In the complex and data-driven business environment, effective organizational decision making must be grounded in sound statistical analyses and research to succeed in a globally competitive world.

In this course, you will learn how business statistics involve collecting, summarizing, analyzing, and reporting numerical findings relevant to a business decision or situation. Better data and data analysis enables sound decision-making. This course will provide you a complete picture of statistical concepts and their practical applications and teach you how statistical methods are vital tools for modern business leaders.

Strategy and Strategic Planning

Leading Edge Learning

Estimated learner hours: 6 hours

Access time: 2 years

Credits: 6 SHRM PDCs

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Course Description

Strategic planning involves setting goals and a detailed blueprint or course of action to achieve the goals. Strategic planning should happen at all levels of your organization, with each group contributing value to the process. In this course, you will learn strategy and its relationship with achieving goals, strategic decision-making, and how to create organizational structures to lead you, your team, and your organization to success.

This course comes from the 8-unit program, Leading Organizations. To learn more about or purchase the full program visit the Leading Organizations page.