Marketing involves designing products and services that customers will value and pricing them appropriately, making them available for purchase at easy access points in the marketplace, and advertising the benefits.
Great marketing is based on sound, logical economic, and psychological laws of human and organizational behavior. Scientific and rigorous ways to think about marketing issues are what make companies successful, customers happier, and companies more profitable.
This module describes core concepts such as the marketing framework, segmentation, target marketing, positioning, and marketing effectiveness.
Module Length: 3-5 Learner Hours