Marketing


Marketing involves designing products and services that customers will value and pricing them appropriately, making them available for purchase at easy access points in the marketplace, and advertising the benefits.

Great marketing is based on sound, logical economic, and psychological laws of human and organizational behavior. Scientific and rigorous ways to think about marketing issues are what make companies successful, customers happier, and companies more profitable.
This module describes core concepts such as the marketing framework, segmentation, target marketing, positioning, and marketing effectiveness.

Module Length: 3-5 Learner Hours

Academic Leveling

The Marketing module is one of 16 online modules that span the entire business curriculum and serve as a bridge between undergraduate and graduate business education.

A Consultative Approach

Peregrine offers a consultative approach to providing and delivering real solutions to real challenges. We welcome you to contact us to discuss the needs of your institution and learners.

Engaging and Dynamic


Leading Edge Learning: Competency-Based Modules give you easy access to engaging and dynamic content that supports key workplace competencies. Explore the features and unique capabilities of our modules below.

Interactive Learning

Modules provide you with a robust assortment of multimedia content, including video, audio, text, activities, and quizzes to make learning more engaging. Multimedia content effectively engages learners throughout the self-guided learning process.

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Pre and Post Tests

This module includes a pre-test and post-test. The pre-test provides learners with an idea of their relative knowledge in the subject, and the post-test is used to ensure learners have grasped the concepts needed for success.

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Client Admin

Peregrine provides higher education professionals with Client Admin access for this module which is used to track learner progress and generate both individual and summative reports.

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Our Approach


Marketing Learning Outcomes


Throughout this module, learners can expect to meet the following learning outcomes:

+ Explain marketing and its importance.
+ Describe the 5 C, STP, and 4 P frameworks.
+ Discuss segmentations and their importance to customers.
+ Identify indicators of good segmentation.
+ Define distribution/channel intensity.
+ Recognize the impact of channel power on channel behavior.
+ Review the importance of research in marketing decision making.
+ Apply marketing research tools in business situations.
+ Describe the role corporate identity plays in strategic behavior.
+ Recognize the significance of marketing metrics in strategy.

  • Marketing Syllabus

    This document is the syllabus for the Marketing module. The syllabus lists the instructional topics, learning outcomes, and organization for the module.

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  • Marketing Module Description

    This document provides a description of the Marketing module.

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Real Solutions


At Peregrine, we believe in taking a solution-based approach to solving the needs of our thought-partners. The Marketing module supports our Academic Leveling and Workplace Skills Development Solutions.

Higher Education

+ Review module in a business and business-related capstone course.
+ Use as a module within an academic leveling program.


Business, Industry, Nonprofits, & Agencies

+ Training supervisors and managers on marketing.
+ Helping business development personnel understand the nature of marketing.

  • Academic Leveling Solutions

    This document provides an overview of the various academic leveling solutions.

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  • Workplace Skills Development Solutions

    This document provides an overview of the various workplace skills development solutions.

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  • Academic Leveling Solutions – module Topics and Outcomes

    This report provides details concerning the topics, subjects, and learning outcomes for the modules used for academic leveling.

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Great for all Types of Learners


Higher Education

+ Undergraduate Students
+ Graduate Students


Business, Industry, Nonprofits, & Agencies

+ Supervisors
+ Managers
+ Entrepreneurs
+ Business Owners
+ Marketing and Sales Personnel

  • Leading Edge Learning Brochure

    The Leading Edge Learning brochure provides a brief overview of the solutions and support competencies.

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Purchasing


For Organizations

Pricing is based on the number of learner hours and the annual expected quantities. We’ll lend the expertise of our team to create a solution that addresses your needs.
Course Packs are Available
+ Course Pack Lite includes a combination of individual topic-based modules up to 15 learner hours.
+ Course Pack includes a combination of individual modules up to 60 learner hours.
+ Course Pack Plus is a combination of individual modules up to 135 learner hours.

For Individuals

Purchase assessment

You can easily purchase access to this resource online. Just click the “Purchase” button below to get started. When you purchase a module, you can:
+ Access modules online and on-demand from anywhere.
+ Get unlimited access to module content for 2 years after purchase date.
+ Receive certificate of Completion available upon module completion.

Price: $49