The challenges for organizations are many, such as how to optimize the customer acquisition process? How to improve customer retention and loyalty? How to reduce the costs of customer service? How to increase customer share of wallet? How to build brand awareness and equity? This module aims to provide you with the tools and processes which address these questions.
This module is designed for students and managers and junior executives seeking to transition to an organizational leader at the director, chief, vice president, or president levels.
Module Length: 5-6 Learner Hours